How to read a Peer Comparison report

What it measures. The company being compared and its peers on identical metrics: growth, margins, returns on capital, leverage, valuation multiples and price performance. Peers are chosen by a fixed rule — same industry first (closest in size), then the data provider's curated peer list, then the sector — and the report tells you which rule supplied each name. You can also name the peers yourself when you run it.

How to read it. The headline percentile says where that company ranks inside this group on the composite; the table shows the rank per metric. A company can rank first on growth and last on leverage — the report does not net those into a verdict. When a peer sits outside its industry the report flags it, because a size match is not the same as a business match.

What it does not say. "Ranks 2nd of 6" is a position in a chosen group, not a judgement of value. Change the group and the rank changes.

How to use it. Run it after a Fundamentals report when you want context for a ratio ("is a P/E of 37 unusual for this group?"). Rerun with your own peer list if the automatic one misses the companies you actually compare it with.