Peer ComparisonGOOGLgenerated on 28 September 2026

Research report for informational purposes only — not investment advice.

Peer Comparisongenerated Sep 28, 2026 10:42 UTC

Alphabet Inc.GOOGL

Communication Services · Internet Content & Information

Valuation2of 4

Discount

Growth1of 4

Faster

Profitability2of 4

Stronger

Balance1of 4

Stronger

Momentum3of 4

Inline

GOOGL ranksValuation2/4Growth1/4Profitability2/4Balance1/4Momentum3/4

Alphabet's P/E of 16.94 is the lowest multiple of the 4 peers, while its growth and profitability metrics rank highest among Meta, Microsoft and Amazon.

confidencedata as of Sep 28, 2026 10:42 UTC

Alphabet is compared with three user-selected peers: Meta Platforms (2.2 times smaller), Microsoft (1.1 times smaller) and Amazon (1.5 times smaller). Alphabet holds the highest market cap of the 4 at 4.16 trillion. On valuation, Alphabet's P/E and PEG rank lowest of 4. On growth, Alphabet ranks highest of 4 on EPS, FCF and net income growth. On profitability, Alphabet ranks highest of 4 on net margin, ROE and ROA. On balance sheet, Alphabet ranks highest of 4 on debt/equity, net debt/EBITDA and current ratio. On momentum, Alphabet ranks 3 of 4 from highest.

Alphabet's discount valuation sits alongside faster growth and stronger profitability. The P/E of 16.94 is 0.6 times the peer median of 27.93, while EPS growth of 34.19% exceeds the peer median of 28.8% and net margin of 54.77% is 24.94 percentage points above the peer median of 29.84%. Compared with its own history, Alphabet's P/E of 16.94 is below its 5-year range, while net margin of 54.77% and ROE of 50.84% are both above their 5-year ranges. The P/FCF of 77.7 is also above its 5-year range.

Relative growthFasterRelative momentumInlineRelative valuationDiscountRelative balance sheetStrongerRelative profitabilityStronger

Ticker	Company	Country	Industry	Market value	Size vs company (x)	Why it is in the set
GOOGL	Alphabet Inc.	US	Internet Content & Information	4.16 trillion	1.00x	Company analysed
META	Meta Platforms, Inc.	US	Internet Content & Information	1.91 trillion	0.46x	Chosen by the user
MSFT	Microsoft Corporation	US	Software - Infrastructure	3.83 trillion	0.92x	Chosen by the user
AMZN	Amazon.com, Inc.	US	Specialty Retail	2.69 trillion	0.65x	Chosen by the user

The peer set comprises Meta Platforms, Microsoft and Amazon, all chosen by the user.
Alphabet holds the highest market cap of the 4 at 4.16 trillion, 1.5 times larger than the peer median of 2.69 trillion.

Metric	GOOGLsubject	META	MSFT	AMZN	Peer median
Market caphigher is better	$4.16T1	$1.91T4	$3.83T2	$2.69T3	$2.69T
Price	$343.92	$751.66	$516.17	$249.67	$516.17
1M %higher is better	-0.77%3	+30.04%1	+0.51%2	-6.29%4	+0.51%
3M %higher is better	+1.94%4	+36.60%2	+38.39%1	+7.30%3	+36.60%
YTD %higher is better	+9.88%2	+13.87%1	+6.73%4	+8.17%3	+8.17%
1Y %higher is better	+40.92%1	+1.11%3	+0.31%4	+12.38%2	+1.11%
Beta	1.23x	1.24x	1.11x	1.44x	1.24x

Ranks are within this peer set only. A rank of 1 means first on that metric in the direction the metric is read — not a recommendation.

Alphabet's 1-year price performance of 40.92% is the highest of 4, 39.81 percentage points above the peer median of 1.11%.
The 3-month performance of 1.94% is the lowest of 4, 34.67 percentage points below the peer median of 36.6%.
Year-to-date performance of 9.88% ranks 2 of 4 from highest, 1.71 percentage points above the peer median of 8.17%.

Alphabet's discount valuation is driven by the P/E of 16.94, the lowest multiple of 4 at 0.6 times the peer median of 27.93, and the PEG of 0.15, the lowest multiple of 3 at 0.7 times the peer median of 0.22. The EV/EBITDA of 12.94 ranks multiple 2 of 4 from lowest at 0.7 times the peer median of 18.79. However, the P/FCF of 77.7 is the highest multiple of 3 at 1.7 times the peer median of 46.73, and the P/S of 9.28 ranks multiple 3 of 4 from lowest at 1.1 times the peer median of 8.39.

Metric	GOOGLsubject	META	MSFT	AMZN	Peer median
P/E (TTM)lower is better	16.94x1	27.93x3	28.68x4	19.82x2	27.93x
Fwd P/Elower is better	—	—	—	—	—
EV/EBITDAlower is better	12.94x2	18.79x3	18.99x4	11.14x1	18.79x
P/Slower is better	9.28x3	8.39x2	11.55x4	3.46x1	8.39x
P/FCFlower is better	77.70x3	46.73x1	57.22x2	-231.03x	46.73x
P/Blower is better	6.47x2	7.32x3	8.67x4	4.87x1	7.32x
PEGlower is better	0.15x1	-5.73x	0.91x3	0.22x2	0.22x

Ranks are within this peer set only. A rank of 1 means first on that metric in the direction the metric is read — not a recommendation.

Rank 1 is the lowest multiple.

Strongest metricP/E (TTM)lowest multiple of 4PEGlowest multiple of 3

Weakest metricP/FCFhighest multiple of 3P/Smultiple 3 of 4 from lowest

Alphabet's P/E of 16.94 is the lowest multiple of 4, 0.6 times the peer median of 27.93.
The PEG of 0.15 is the lowest multiple of 3, 0.7 times the peer median of 0.22.
EV/EBITDA of 12.94 ranks multiple 2 of 4 from lowest, 0.7 times the peer median of 18.79.
The P/FCF of 77.7 is the highest multiple of 3, 1.7 times the peer median of 46.73.

Alphabet's faster growth is driven by EPS growth of 34.19%, the highest of 4 at 5.4 percentage points above the peer median of 28.8%, and FCF growth of 0.69%, the highest of 4 at 15.42 percentage points above the peer median of -14.73%. Net income growth of 32.01% is also the highest of 4, 0.92 percentage points above the peer median of 31.09%. However, revenue growth 1Y of 15.09% ranks 3 of 4 from highest, 2.7 percentage points below the peer median of 17.79%, and revenue growth 3Y avg of 12.55% ranks 3 of 4 from highest, 3.58 percentage points below the peer median of 16.13%.

Metric	GOOGLsubject	META	MSFT	AMZN	Peer median
Revenue growth 1Yhigher is better	15.09%3	22.17%1	17.79%2	12.38%4	17.79%
Revenue growth 3Y avghigher is better	12.55%3	19.93%1	16.13%2	11.73%4	16.13%
EPS growth 1Yhigher is better	34.19%1	-2.56%4	31.39%2	28.80%3	28.80%
FCF growth 1Yhigher is better	0.69%1	-14.73%3	-6.46%2	-76.60%4	-14.73%
Net income growth 1Yhigher is better	32.01%1	-3.05%4	31.34%2	31.09%3	31.09%

Ranks are within this peer set only. A rank of 1 means first on that metric in the direction the metric is read — not a recommendation.

Rank 1 is the highest value.

Strongest metricEPS growth 1Yhighest of 4FCF growth 1Yhighest of 4

Weakest metricRevenue growth 3Y avg3 of 4 from highestRevenue growth 1Y3 of 4 from highest

EPS growth of 34.19% is the highest of 4, 5.4 percentage points above the peer median of 28.8%.
FCF growth of 0.69% is the highest of 4, 15.42 percentage points above the peer median of -14.73%.
Revenue growth 1Y of 15.09% ranks 3 of 4 from highest, 2.7 percentage points below the peer median of 17.79%.
Revenue growth 3Y avg of 12.55% ranks 3 of 4 from highest, 3.58 percentage points below the peer median of 16.13%.

Alphabet's stronger profitability is driven by net margin of 54.77%, the highest of 4 at 24.94 percentage points above the peer median of 29.84%, and ROE of 50.84%, the highest of 4 at 20.34 percentage points above the peer median of 30.5%. ROA of 26.49% is also the highest of 4, 11.35 percentage points above the peer median of 15.13%. However, operating margin of 33.15% ranks 3 of 4 from highest, 4.94 percentage points below the peer median of 38.08%, and ROIC of 15.15% ranks 3 of 4 from highest, 1.93 percentage points below the peer median of 17.08%.

Metric	GOOGLsubject	META	MSFT	AMZN	Peer median
Gross marginhigher is better	60.90%3	81.75%1	67.94%2	50.77%4	67.94%
Operating marginhigher is better	33.15%3	38.08%2	46.78%1	12.08%4	38.08%
Net marginhigher is better	54.77%1	29.84%3	40.31%2	17.44%4	29.84%
ROEhigher is better	50.84%1	29.73%4	33.22%2	30.50%3	30.50%
ROIChigher is better	15.15%3	17.08%2	20.56%1	8.48%4	17.08%
ROAhigher is better	26.49%1	15.13%3	17.64%2	12.35%4	15.13%

Ranks are within this peer set only. A rank of 1 means first on that metric in the direction the metric is read — not a recommendation.

Rank 1 is the highest value.

Strongest metricNet marginhighest of 4ROEhighest of 4

Weakest metricROIC3 of 4 from highestOperating margin3 of 4 from highest

Net margin of 54.77% is the highest of 4, 24.94 percentage points above the peer median of 29.84%.
ROE of 50.84% is the highest of 4, 20.34 percentage points above the peer median of 30.5%.
ROA of 26.49% is the highest of 4, 11.35 percentage points above the peer median of 15.13%.
Operating margin of 33.15% ranks 3 of 4 from highest, 4.94 percentage points below the peer median of 38.08%.

Metric	GOOGLsubject	META	MSFT	AMZN	Peer median
Debt/Equitylower is better	0.18x1	0.43x4	0.29x2	0.40x3	0.40x
Net debt/EBITDAlower is better	0.18x1	0.90x4	0.52x2	0.57x3	0.57x
Current ratiohigher is better	2.72x1	2.23x2	1.23x3	1.03x4	1.23x
FCF yieldhigher is better	1.29%3	2.14%1	1.75%2	-0.43%4	1.75%
Dividend yieldhigher is better	0.25%3	0.28%2	0.71%1	0.00%4	0.28%
Earnings yieldhigher is better	5.89%1	3.56%3	3.49%4	5.04%2	3.56%

Ranks are within this peer set only. A rank of 1 means first on that metric in the direction the metric is read — not a recommendation.

Rank 1 is the highest value.

Strongest metricDebt/Equityhighest of 4Net debt/EBITDAhighest of 4

Weakest metricDividend yield3 of 4 from highestFCF yield3 of 4 from highest

Debt/Equity of 0.18 is the highest of 4, 0.4 times the peer median of 0.4.
Net debt/EBITDA of 0.18 is the highest of 4, 0.3 times the peer median of 0.57.
Current ratio of 2.72 is the highest of 4, 2.2 times the peer median of 1.23.

Compared with its own history, Alphabet's P/E of 16.94 is below its 5-year range, 29.82% below its 5-year median of 24.13, and EV/EBITDA of 12.94 is also below its 5-year range, 28.9% below its 5-year median of 18.2. In contrast, net margin of 54.77% is above its 5-year range, 26.17 percentage points above its 5-year median of 28.6%, and ROE of 50.84% is above its 5-year range, 20.62 percentage points above its 5-year median of 30.22%. The P/FCF of 77.7 is above its 5-year range, 169.52% above its 5-year median of 28.83.

Metric	Now	5-year median	5-year low	5-year high	Where it sits	vs median	Unit
P/E (TTM)	16.94	24.13	19.33	28.76	Below its 5 year range	-29.82	% vs 5-year median
EV/EBITDA	12.94	18.20	13.70	21.20	Below its 5 year range	-28.90	% vs 5-year median
P/S	9.28	6.70	4.10	9.44	Within its 5 year range	38.51	% vs 5-year median
P/FCF	77.70	28.83	19.31	51.89	Above its 5 year range	169.52	% vs 5-year median
P/B	6.47	7.22	4.53	9.16	Within its 5 year range	-10.33	% vs 5-year median
Gross margin	60.90	56.94	55.38	59.65	Above its 5 year range	3.96	percentage points vs 5-year median
Operating margin	33.15	30.55	26.46	32.11	Above its 5 year range	2.60	percentage points vs 5-year median
Net margin	54.77	28.60	21.20	32.81	Above its 5 year range	26.17	percentage points vs 5-year median
ROE	50.84	30.22	23.41	31.83	Above its 5 year range	20.62	percentage points vs 5-year median

Alphabet's P/E of 16.94 is below its 5-year range, 29.82% below its 5-year median of 24.13.
Net margin of 54.77% is above its 5-year range, 26.17 percentage points above its 5-year median of 28.6%.
ROE of 50.84% is above its 5-year range, 20.62 percentage points above its 5-year median of 30.22%.
The P/FCF of 77.7 is above its 5-year range, 169.52% above its 5-year median of 28.83.

Key takeaways

Alphabet's P/E of 16.94 is the lowest multiple of 4, at 0.6 times the peer median of 27.93.
EPS growth of 34.19% is the highest of 4, 5.4 percentage points above the peer median of 28.8%, and FCF growth of 0.69% is also the highest of 4.
Net margin of 54.77% is the highest of 4, 24.94 percentage points above the peer median of 29.84%, and ROE of 50.84% is the highest of 4.
Alphabet's balance sheet is stronger, with debt/equity of 0.18 and net debt/EBITDA of 0.18, both the highest of 4.
Compared with its own history, Alphabet's P/E of 16.94 is below its 5-year range, while net margin of 54.77% and ROE of 50.84% are both above their 5-year ranges.
The PEG of 0.15 is the lowest multiple of 3, reflecting the discount valuation alongside faster growth.

Where it lags

Revenue growth 1Y of 15.09% ranks 3 of 4 from highest, 2.7 percentage points below the peer median of 17.79%.
Operating margin of 33.15% ranks 3 of 4 from highest, 4.94 percentage points below the peer median of 38.08%.
ROIC of 15.15% ranks 3 of 4 from highest, 1.93 percentage points below the peer median of 17.08%.

How to read this

Ranks compare the company only with the peers listed under “Why these peers”, on trailing twelve-month figures: for valuation multiples rank 1 is the lowest multiple, for growth, profitability and balance-sheet metrics rank 1 is the highest value. The peer median excludes the company itself. The five-year view compares today’s figures with the company’s own annual figures. A different peer set would give different ranks; nothing here says which company is better or what any share is worth.

This report was generated by AI from the data sources listed above. It is research and education, not investment advice, and not a recommendation on any security.

Figures come from licensed market-data providers and use the latest reported periods; foreign companies are compared through their US listings. All commentary is AI-generated and may contain errors or omissions.

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Where it lags

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