SentimentAAPLgenerated on 28 September 2026

Research report for informational purposes only — not investment advice.

Sentimentgenerated Sep 28, 2026 20:39 UTC

AAPL

Sentiment score58

neutral

News toneMixed

14 unique stories · net 0%

Analyst consensusPositive

112 third-party ratings

Financial healthB

3/5 composite

VIX16.07

normal zone · +8.1% in 5 sessions

DXY100.93

stable

Next earnings2026-10-29

31 days

Online moodAbout as usual

34 mentions/day

Next earnings in 28 days (Oct 29, 2026)

AAPL — sentiment 58/100 (Neutral band), 28 Sep 2026. Largest contributor: analyst activity (27/40). Weakest: VIX (2/5).

confidencedata as of Sep 28, 2026 00:00 UTC

Vix zoneNormalNews toneMixedSentimentNeutralSp500 conditionNoneAnalyst consensusPositive

What the data shows

The overall sentiment score for Apple stands at 58 out of 100, placing it in the Neutral band. Analyst activity is the strongest contributor to this score, while volatility as measured by the VIX is the weakest component. News coverage is balanced with an equal number of positive and negative stories, and insider activity shows more sales than purchases. The next key event is the earnings report scheduled for October 29, 2026.

What the data shows

In the past 14 days, there have been 14 news stories about Apple, evenly split between positive and negative tones, resulting in a net tone of 0%. Headlines cover topics such as Apple's balance sheet, potential long-term returns, a patent infringement verdict, and a UK consumer lawsuit. The news score is 10 out of 20, reflecting this mixed coverage.

Date	Headline	Source	Tone	Link
2026-09-28	Apple at $341: Above Consensus But Still It May Be Re-Rating Bound Due to Its Balance Sheet	247wallst.com	neutral	https://247wallst.com/investing/2026/09/28/apple-at-341-above-consensus-but-still-it-may-be-re-rating-bound-due-to-its-balance-sheet/
2026-09-28	Could $1,000 in Apple Become $2,000 by 2031?	247wallst.com	neutral	https://247wallst.com/investing/2026/09/28/could-1000-in-apple-become-2000-by-2031/
2026-09-28	Qualcomm Just Locked In Apple. Our Target Sits Above Wall Street's	247wallst.com	neutral	https://247wallst.com/investing/2026/09/28/qualcomm-just-locked-in-apple-our-target-sits-above-wall-streets/
2026-09-28	Apple: I Was Wrong, Margin Math Is Now In Its Favor (Rating Upgrade)	seekingalpha.com	positive	https://seekingalpha.com/article/4950235-apple-i-was-wrong-margin-math-is-now-in-its-favor-rating-upgrade
2026-09-28	Apple and Amazon face revived UK consumer lawsuit over product sales	reuters.com	negative	https://www.reuters.com/legal/litigation/apple-amazon-face-revived-uk-consumer-lawsuit-over-product-sales-2026-09-28/
2026-09-28	TSMC stock slips despite 2nm boom: why Apple and Nvidia are raising orders	invezz.com	neutral	https://invezz.com/news/2026/09/28/tsmc-stock-slips-despite-2nm-boom-why-apple-and-nvidia-are-raising-orders/
2026-09-26	US jury says Apple owes record $5.7 billion in patent case against San Diego company	nypost.com	negative	https://nypost.com/2026/09/26/business/us-jury-says-apple-owes-record-5-7-billion-in-patent-case-against-san-diego-company/
2026-09-26	Apple faces $5.7 billion patent infringement verdict over iPhone and Apple Watch haptics	cnbc.com	negative	https://www.cnbc.com/2026/09/26/apple-taction-technology-patent-infringement-verdict.html
2026-09-25	Apple (AAPL) Rises Higher Than Market: Key Facts	zacks.com	positive	https://www.zacks.com/stock/news/2996218/apple-aapl-rises-higher-than-market-key-facts?cid=CS-STOCKNEWSAPI-FT-fundamental_analysis\|yseop_template_6-2996218
2026-09-25	Apple Just Gained 10% in a Month. What Will It Take for AAPL Stock to Finally Hit $350?	247wallst.com	positive	https://247wallst.com/investing/2026/09/25/apple-just-gained-10-in-a-month-what-will-it-take-for-aapl-stock-to-finally-hit-350/
2026-09-25	Hagens Berman: Credit Unions Win Class Certification in Class-Action Lawsuit Against Apple Alleging Illicit Revenue from Apple Pay Fees	businesswire.com	negative	https://www.businesswire.com/news/home/20260925940067/en/Hagens-Berman-Credit-Unions-Win-Class-Certification-in-Class-Action-Lawsuit-Against-Apple-Alleging-Illicit-Revenue-from-Apple-Pay-Fees/
2026-09-25	Apple's expensive new iPhones could be a double-edged sword for the company	marketwatch.com	negative	https://www.marketwatch.com/story/apples-expensive-new-iphones-could-be-a-double-edged-sword-for-the-company-21c4fefb
2026-09-24	Prediction: This Is What a $1,000 Investment in Apple Will Be Worth by 2030	fool.com	positive	https://www.fool.com/investing/2026/09/24/prediction-this-is-what-a-1000-investment-in-apple/
2026-09-24	Apple Price Prediction: Why Our Target Sits Above Wall Street's	247wallst.com	positive	https://247wallst.com/investing/2026/09/24/apple-price-prediction-why-our-target-sits-above-wall-streets/

Fund-holding, 13F and index-commentary articles are filtered out before tone is assessed.

14 company-specific articles cleared the screen out of 108 candidates: 5 read positive, 5 negative, 4 neutral.
Net tone: 0% (5 positive, 5 negative, 4 neutral). It counts only the stories that point one way: (positive − negative) ÷ (positive + negative), scaled to the 20 points news carries in the score.
Apple: I Was Wrong, Margin Math Is Now In Its Favor (Rating Upgrade) (seekingalpha.com, 2026-09-28)
Apple (AAPL) Rises Higher Than Market: Key Facts (zacks.com, 2026-09-25)
Apple Just Gained 10% in a Month. What Will It Take for AAPL Stock to Finally Hit $350? (247wallst.com, 2026-09-25)
Apple and Amazon face revived UK consumer lawsuit over product sales (reuters.com, 2026-09-28)
US jury says Apple owes record $5.7 billion in patent case against San Diego company (nypost.com, 2026-09-26)
Apple faces $5.7 billion patent infringement verdict over iPhone and Apple Watch haptics (cnbc.com, 2026-09-26)

What the data shows

Among 112 analyst ratings, 63% are buys, 29% holds, and 8% sells, contributing 27 points out of a possible 40. Recent analyst actions have mostly maintained Buy or Outperform ratings, with firms like B of A Securities and Evercore ISI Group continuing their positive stances as of late September 2026.

Date	Firm	Action	From	To	Target
2026-09-23	B of A Securities	maintain	positive	positive	—
2026-09-18	Evercore ISI Group	maintain	positive	positive	—
2026-09-17	B of A Securities	maintain	positive	positive	—
2026-09-10	B of A Securities	maintain	positive	positive	—
2026-09-10	TD Cowen	maintain	positive	positive	—

Third-party material, attributed to the source named on each row

Third-party analyst ratings (112): 71 in the positive category (63%), 32 Hold (29%), 9 Sell (8%).
Sell-side coverage leans clearly positive.
Provider health grade: B 3/5 — strongest: ROE 5, weakest: D/E 1.
Latest third-party rating actions: B of A Securities maintain (Buy), 2026-09-23; Evercore ISI Group maintain (Outperform), 2026-09-18; B of A Securities maintain (Buy), 2026-09-17.

What the data shows

The company’s financial health is graded B with a composite score of 3 out of 5. It scores highest on return on equity and return on assets, both rated 5 of 5, indicating strong profitability. Debt to equity and price to book scores are at 1 of 5, indicating relatively higher leverage and valuation metrics.

Metric	Score	Out of	What it means
Discounted cash flow	3	5	Provider score for the gap between the share price and its discounted-cash-flow estimate.
Return on equity	5	5	Profit generated per dollar of shareholders’ equity; a higher score means more profit per dollar.
Return on assets	5	5	Profit generated per dollar of total assets; a higher score means more profit per dollar.
Debt to equity	1	5	Borrowing relative to shareholders’ equity; a higher score means less debt relative to equity.
Price to earnings	2	5	Share price relative to earnings per share; the provider scores lower multiples higher.
Price to book	1	5	Share price relative to book value per share; the provider scores lower multiples higher.

Third-party material, attributed to the source named on each row

Sell-side coverage is positive: 63% of 112 third-party ratings sit in the positive band, 8% in the negative band.
Financial-health grade B (3/5 composite). Strongest component: Return on equity at 5/5; weakest: Debt to equity at 1/5.
Analyst coverage contributed 27 of the 40 points available for this component — 68% of its weight.
The grade is a company-health letter (A–F), not a view on the shares; the rating categories above are third-party data reproduced for reference.

What the data shows

Insider filings show 12 Form 4 submissions with no open market purchases and 8 sales, alongside 4 awards or exempt transactions. This insider activity yields 5 points out of 10, indicating more selling than buying within the company’s insiders during the recent period.

Date	Insider	Transaction	Shares
2026-09-22	Newstead Jennifer — officer: SVP, GC and Government Affairs	S-Sale	2.40K
2026-09-15	Newstead Jennifer — officer: SVP, GC and Government Affairs	S-Sale	1.44K
2026-09-15	Newstead Jennifer — officer: SVP, GC and Government Affairs	M-Exempt	30.10K
2026-09-15	Newstead Jennifer — officer: SVP, GC and Government Affairs	F-InKind	16.23K
2026-09-08	Newstead Jennifer — officer: SVP, GC and Government Affairs	S-Sale	1.44K
2026-09-01	Newstead Jennifer — officer: SVP, GC and Government Affairs	S-Sale	1.44K
2026-08-25	Newstead Jennifer — officer: SVP, GC and Secretary	S-Sale	1.44K
2026-08-18	Newstead Jennifer — officer: SVP, GC and Secretary	S-Sale	1.44K
2026-08-11	Newstead Jennifer — officer: SVP, GC and Secretary	S-Sale	1.44K
2026-06-16	Borders Ben — officer: Principal Accounting Officer	S-Sale	116
2026-06-15	Borders Ben — officer: Principal Accounting Officer	M-Exempt	240
2026-06-15	Borders Ben — officer: Principal Accounting Officer	F-InKind	124

Most recent 12 Form 4 filings: 0 open-market purchases, 8 sales, 4 award or exempt transactions.
This component contributed 5 of 10 points to the score.

What the data shows

The VIX volatility index is at 16.1, which is within its normal range and shows an 8.1% increase over five days, contributing 2 points out of 5. The S&P 500 and Nasdaq 100 are both above their 50- and 200-day averages, with the Nasdaq up 2.1% over one month and 30.9% over six months. The dollar index is stable at 100.93, adding 3 points out of 5 to the macro score.

Metric	Value
VIX level	16.10
VIX zone	normal
VIX 5-day change (%)	8.10
S&P 500 condition	no extended move
Nasdaq-100 condition	extended advance
Historical pattern	No particular pattern
DXY level	100.93
DXY trend	stable

VIX at 16.1 is in its normal range; this level carries no particular historical pattern.
S&P 500 (SPY): -0.7% over one month, +20.7% over six months, above its 200-day average, above its 50-day average, 1.6% below its 3-month high.
Nasdaq-100 (QQQ): +2.1% over one month, +30.9% over six months, above its 200-day average, above its 50-day average, 1.5% below its 3-month high. The two indices are moving differently; the S&P 500 is the reference used here.
The dollar index (DXY) is at 100.93, stable over five sessions.
For companies that sell abroad, a stronger dollar lowers the dollar value of overseas revenue, and a weaker one raises it.

What the data shows

Apple’s next earnings report is due on October 29, 2026, 31 days away. The company has beaten estimates in at least three of the last four reports. Upcoming scheduled economic events include the FOMC Minutes on October 7 and Nonfarm Payrolls on October 2, contributing 6 points out of 10 to the calendar score.

Date	Event	Impact	Why it matters
2026-09-30	Core PCE Price Index YoY (Aug)	high	The Fed’s preferred measure of consumer price inflation.
2026-10-01	ISM Manufacturing PMI (Sep)	high	Survey of purchasing managers — an early read on business activity.
2026-10-01	Continuing Jobless Claims (Sep/19)	high	Weekly count of new unemployment-benefit claims.
2026-10-01	Initial Jobless Claims (Sep/26)	high	Weekly count of new unemployment-benefit claims.
2026-10-01	Jobless Claims 4-Week Average (Sep/26)	high	Weekly count of new unemployment-benefit claims.
2026-10-02	Nonfarm Payrolls Private (Sep)	high	The monthly US jobs report.
2026-10-02	Non Farm Payrolls (Sep)	high	The monthly US jobs report.
2026-10-02	Unemployment Rate (Sep)	high	The monthly US jobs report.
2026-10-02	U-6 Unemployment Rate (Sep)	high	The monthly US jobs report.
2026-10-05	ISM Services PMI (Sep)	high	Survey of purchasing managers — an early read on business activity.
2026-10-07	FOMC Minutes	high	Federal Reserve interest-rate meeting, or the minutes of the last one.
2026-10-09	Michigan Consumer Sentiment (Oct)	high	—
2026-10-29	Earnings report	high	The company reports quarterly results; share prices often move more than usual around this date.

Next earnings 2026-10-29 (31 days out); the recent reporting pattern reads high versus estimates.
12 high-impact US macro releases fall inside the window, which is what the calendar component of the score reacts to.
Calendar contributed 6 of 10 points.

What the data shows

Market mood around Apple is described as about as usual, with a tone score of 0.75 over the last seven days compared to 0.71 over the past 30 days. Mentions average 34 per day, and the mood score is 5 out of 10, indicating stable sentiment without significant shifts recently.

Metric	Value
Online mood	About as usual
Tone, last 7 days (−1 to +1)	0.75
Usual tone, 30 days	0.71
Change	+0.04
Mentions per day	34

eodhd_sentiment

Online mood this week: about as usual.
People are talking about AAPL about the way they normally do — about 34 mentions a day, with a tone of 0.75 against its usual 0.71.
The last 7 days' online sentiment, weighted by mentions, is compared to the stock’s own 30-day level, based on data from a licensed market-data provider.

Component	Points	Max	% of max	% of total
News flow	10	20	50.00%	17.00%
Analyst activity	27	40	68.00%	47.00%
Insider activity	5	10	50.00%	9.00%
Volatility (VIX)	2	5	40.00%	3.00%
Dollar (DXY)	3	5	60.00%	5.00%
Calendar	6	10	60.00%	10.00%
Online mood	5	10	50.00%	9.00%

Analyst activity is the largest single contributor at 27 of 40 points, i.e. 47% of the 58 total.
The weakest component against its ceiling is Volatility (VIX) at 2 of 5 (40%).
Every component returned data this run.
The seven components add up to a maximum of 100. The band comes from the total: 75+ strong positive, 60–74 positive, 40–59 neutral, 25–39 negative, below 25 strong negative.

Key takeaways

Sentiment score 58/100 (Neutral band). Largest contributor: analyst activity (27/40); weakest: VIX (2/5).
News: 14 company-specific stories over the last 14 days — 5 positive, 5 negative, 4 neutral (net tone 0%).
Third-party analyst ratings: 112 in total — 63% in the positive category, 29% neutral, 8% negative.
VIX at 16.1 is in its normal range; this level carries no particular historical pattern.
Next earnings: 2026-10-29 (31 days). Latest 12 Form 4 filings: 0 open-market purchases, 8 sales.
Online mood this week: about as usual (tone 0.75 vs its usual 0.71, about 34 mentions a day).

What to watch

Earnings on 2026-10-29 (31 days)
Michigan Consumer Sentiment (Oct) — 2026-10-09
FOMC Minutes — 2026-10-07
ISM Services PMI (Sep) — 2026-10-05

How to read this

The score is a weighted sum of the components in the final table; a component with no data contributes nothing rather than an estimate. Sentiment describes how a security is currently being discussed and positioned, not what it is worth.

This report was generated by AI from the data sources listed above. It is research and education, not investment advice, and not a recommendation on any security.

Sources: news, press releases, analyst ratings, insider filings, social readings, prices and calendars come from third-party market-data providers; explanatory text is generated by AI from those figures. Third-party data and AI-generated text may contain errors or omissions — verify against primary sources before relying on any figure.

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What the data shows

News flow14 rows

What the data shows

Analyst activity5 rows

Consensus and financial health6 rows

Insider activity12 rows

Macro backdrop8 rows

Calendar and catalysts13 rows

Online mood5 rows

How the score is built7 rows

Key takeaways

What to watch

How to read this

This is what Midaris produces.